Your message of value depends on three important decisions:
- Select and bring together your most important member segments.
- Listen to what those members need most and link it to what your association does very well today.
- Articulate the emotional benefit in solving your members’ biggest common needs.
Once you create the message, a visual will help tell your story in a more impactful way. After all, why do the most successful companies in the world invest so much into their logos and advertisements? TO MAKE THEIR MESSAGE MEMORABLE. That’s the goal.
The examples to the right show how different associations use a variety of text treatments, icons, photography and design elements to make the value proposition message more vivid and easier to understand versus a page of text.
Your message will be most memorable when the graphics compliment your clear, simple, relevant message.